This research aims at investigating the effect of the imagination strategy on the achievement of EFL university students in reading comprehension and the development of their creative thinking in the second semester of the 20222023 academic year. A random selection of third-year students in the English Department, College of Basic Education made up the studys sample. It comprises (80) subjects: 40 students are the experimental group, taught according to the imaginative strategy, and 40 students are the control group, taught according to the conventional method. The pretest- posttest equivalent groups have been used by the researchers as the experimental design. The researcher have created an achievement test, employed the verbal image (A) of the Torrance test for creative thinking to validate the research hypotheses. Following the application of the T-test of two distinct groups to the statistical data, the results indicate statistically significant differences between the two groups, with the experimental group outperforming the latter in the achievement and creative thinking tests.